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How I Did It - Dallin A. Larsen of MonaVie

Dallin A. Larsen 's nutrition company was on the brink of collapse -- and then a friend tipped him off to a little-known berry found in Brazil called açai, which was said to be an antidote to premature aging. Four years later, MonaVie has sales of almost $1 billion of its namesake, an antioxidant-rich açai juice. Although the health merits of the company's products and its multilevel marketing structure have come under fire, Larsen is unfazed. And so, apparently, is MonaVie's rapidly expanding customer base. I've been an entrepreneur my whole life. I put myself through Brigham Young University by selling shaved ice. My brother and I had about 20 shaved-ice shacks scattered throughout Utah. In the 1980s, my family bought some weight-loss franchises from Diet Center. When I was 22, I talked my dad into cosigning a loan for money to buy my first franchise. It did pretty well, and I op

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